Fintech · iOS & web
Orbit Pay: an onboarding flow that lifted activation 38%
Rethinking identity checks and first deposits for a fast-growing payments app, from research to shipped iOS and web flows.
Independent product designer · Remote, worldwide
I design digital products people actually use.
I am Sam Okafor, a product designer helping founders and product teams turn complex ideas into clear, measurable products, from first research sprint to pixel-perfect handoff.
- Product strategy
- UX & UI design
- Design systems
- Prototyping
- 12 yrsdesigning products
- 60+products shipped
- +38%avg. activation lift
- 4.9/5client rating
- Remote, worldwideOverlap with your time zone daily
- Fixed scope & priceClear proposals, no surprise invoices
- Dev-ready handoffSpecs, tokens and annotated flows
- Friday demosSee real progress every single week
Selected work
Product design case studies with real results.
Fintech onboarding, health apps and B2B dashboards. Each case study shows the problem, the process and the numbers that moved.
Digital health · Mobile
Lumio Health: a patient app clinicians recommend
Medication reminders, symptom tracking and secure messaging, designed with patients over six months of weekly research.
B2B SaaS · Web app
Halden Labs: an analytics dashboard teams actually open
A B2B analytics redesign that turned forty cluttered charts into five clear questions, with a design system to match.
Productivity · Desktop & web
Fieldnote: real-time collaboration for research teams
Shared notes, live cursors and tagging for qualitative research, designed and tested with forty research teams.
Product strategy/UX research/Interaction design/Design systems/Prototyping/Usability testing/Design workshops/Accessibility/
Experience
Twelve years shipping products, seed to scale.
Before going independent I led design at a fintech scale-up and a digital health company. Today I bring that in-house experience to a small number of teams at a time.
- Led design teams of up to eight designers
- Shipped to more than 4 million monthly users
- Mentor and speaker on design systems
Services
Design services for ambitious product teams.
From a focused UX audit to a full product redesign. Every service has a clear scope, timeline and price.
From $12,000 · 6–10 weeks
Product design
The complete package for teams building something new or rethinking a core part of their product.
From $3,500 · 2 weeks
UX audit
Ideal when something is not working and you need a clear, outside view of why.
From $14,000 · 8–12 weeks
Design systems
A practical, right-sized design system your team will actually adopt.
From $5,000 · 3 weeks
UX research
Know what to build next, and why, before you spend months building it.
How I work
From kickoff to shipped in four steps.
A calm, transparent process with a demo every Friday, so you always know exactly where your product stands.
Discover
A short research sprint: stakeholder interviews, analytics and user calls to find what really matters.
Define
Flows, information architecture and a prioritised scope we agree on before any pixels.
Design
Wireframes to high-fidelity UI and clickable prototypes, tested with real users.
Deliver
Dev-ready files, design tokens and support while your engineers build.
Clear proposals
Fixed scope, fixed price, no surprises.
After our intro call you receive a one-page proposal within two business days: what we will do, week by week, what it costs and exactly who owns what.
- Scope, timeline and price on one page
- You own every file and design from day one
- Pay in milestones, not up front
Engagements
Pick the way you want to work.
Three simple engagement models. Every one includes weekly demos, async updates and dev-ready files.
Sprint
One focused problem, solved and tested in two weeks.
$6,500per sprint
- Kickoff workshop
- Research or audit to start
- Prototype of the key flow
- Five user tests
- Findings and next-step plan
Product partner
An embedded senior designer for your roadmap, month by month.
$9,500per month
- Up to four days a week
- Research, UX and UI on your roadmap
- Weekly Friday demos
- Shared Slack channel
- Dev-ready files and build support
- Pause or cancel anytime
Full project
A new product or major redesign, from discovery to handoff.
$18k+per project
- Discovery and research
- Flows, wireframes and UI
- Design system foundations
- Usability testing rounds
- Handoff and launch support
Prices in USD. Non-profits and early-stage founders: ask about reduced rates.
Kind words
What founders and teams say.
Sam joined for ten weeks and left us with an onboarding flow that lifted activation by 38%, plus a design system our engineers actually enjoy using.
The clearest designer I have ever worked with. Every Friday demo answered questions before we had them, and the proposal never changed by a dollar.
Our clinicians went from tolerating the app to recommending it. Sam spent real time with patients and it shows in every screen.
Notes
Writing on product design & craft.
Onboarding that converts: seven patterns from 40 product teardowns
What the best sign-up flows have in common, and the small details that quietly double activation.
Design tokens for small teams: a practical starting point
You do not need a 400-page design system. Start with these twenty tokens and grow from there.
How I price freelance design projects (and why I stopped billing hours)
Fixed scope, fixed price and milestone payments: what changed for my clients and for me.
Have a product to build?
I take on two projects per quarter. Tell me about yours and I will reply within one business day with availability and next steps.
Start a project